Driving traffic to your store is all about getting the right people to see your products. The most effective methods are organic content (like TikTok, Instagram Reels, Pinterest, and YouTube Shorts) and paid ads (TikTok Ads, Facebook/Instagram Ads, Google Shopping). Organic traffic builds trust and can go viral without cost, while ads allow you to scale quickly and reach targeted buyers. A mix of both works best—use organic content to build brand awareness and paid ads to consistently drive sales. The key is testing, tracking, and doubling down on what brings the most conversions.